National Childhood Cancer Awareness Campaign "Golden Cape Hero" by Hetero Healthcare’s Oncology Division
In September, an impactful nationwide campaign titled "Golden Cape Hero" was executed by Hetero Healthcare’s Oncology Division across 33 hospitals in India to raise awareness about childhood cancer. The campaign brought together oncology doctors, paramedical staff, children battling cancer, and their families in a heartwarming initiative aimed at spreading hope and positivity.
The event featured engaging activities like drawing sessions and a special cut-out photo booth where children could celebrate their strength and courage. Doctors participated by gifting tumbler sippers to hospitalized children, while the field teams decorated the hospitals with care, adding a festive touch by organizing snacks and cakes for the children and their families.
The initiative was well received, with doctors praising the efforts and the children expressing their happiness and gratitude. This collaborative campaign highlighted the importance of community support and brought smiles to the faces of young cancer fighters.
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