03 Jul 2025

Hetero Healthcare Launches KRIS PLUS – Operation Udaan Takes Flight in the West Zone

KRIS PLUS

We are proud to announce the launch of our newest division - KRIS PLUS, an ambitious initiative aimed at deepening market reach and enhancing our engagement with healthcare professionals and patients alike.

Unveiled at a high-energy launch event in Lonavala on July 3rd, 2025, KRIS PLUS marks a significant strategic move under the banner of Operation Udaan - a metaphorical take-off toward growth, reach, and success. The launch was graced by our passionate field force, marketing leaders, and the visionary West Zone team, who are now the flag-bearers of this new journey.

This division will focus on:

• Strengthening regional market penetration
• Accelerating sales processes
• Building deeper connections with doctors and channel partners
• Leveraging future-ready strategies to deliver patient-centric solutions

The vibrant launch day, themed with jet-fighter energy and "mission mode" enthusiasm, echoed our core values of innovation, ambition, and action. From branding decks to interactive sessions and symbolic 'flight' visuals, Operation Udaan reflected the bold new direction KRIS PLUS is set to take.

With this launch, Hetero Healthcare further cements its commitment to transforming healthcare delivery across India.